Selling - its in the Add-ons

When we promote a PC Package we state: "You get a DVD Burner with all the software to copy any DVD, a Printer/Scanner/Copier and as a bonus we're including a Digital Camera."
Conversely, what we don't say is "You get a Pentium 4 2.2Mhz chip, etc etc"
It is the Add-ons that perk up the ears of a prospect. Subsequently, it would be a good idea for us to keep an eye out for future Hot Add-ons, like Digital Cameras. Even if they are free.
Examples:

• A headset and software so you can make free phone calls over the internet.
  
• A Media Centre so you can download movies and music and play them through you television.
  
• Fast Internet connection so you can email the family and use the Internet as your personal encyclopedia.
  
• An MP3 player and software so you can download music and create your own radio station playing thousands of songs that you choose. It's a mini-mobile duke box.